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The music industry is one of the most competitive in the world. Millions of people long to land a record deal, but you must be able to stand out against the rest. That’s where NI Music Group comes in. 

Our team specializes in Major Label Artist Development focused on Songwriting, Music Production, Brand identity, Distribution and Promotion.  In addition, NI Music Group works closely with artists, managers, and agencies, building and accelerating brands and artists’ careers.


Artists

We are committed to each and everyone of our Artist‘s careers and understand that all Artists are unique from one another and require a tailored service to meet their needs and reach their career goals. We spend the time getting to know our talent on a personal and professional level creating a positive, trusting and caring relationship and ensure we have their best interests at the forefront of everything we do.

Start your music journey today

What does NMG offer?

NI Music Group (NMG), led by Eric T. Johnson, is a company focused on artist development and music production. They provide a wide array of services to help musicians and performers succeed in the highly competitive music industry. Here’s an overview of what they offer:

  1. Artist Development: NMG works with artists to help them grow and refine their skills. This can include everything from vocal coaching to stage presence, branding, and overall career strategy. They tailor their approach to meet the individual needs of each artist to ensure long-term success.
  2. Music Production: NMG offers comprehensive music production services, from creating beats and instrumentals to recording and mixing tracks. This service is designed to help artists create high-quality music that resonates with their audience.
  3. Marketing and Promotion: NMG helps artists with their marketing efforts by creating strategies that increase visibility, grow their fanbase, and build an online presence. This includes everything from social media campaigns to promotional material and leveraging industry contacts.
  4. Management: The company offers artist management services, including negotiating deals, handling contracts, and providing strategic direction to help artists navigate their careers. This is vital for musicians who need guidance on the business side of the music industry.
  5. Consultation and Branding: NMG helps artists refine their personal brand and identity, ensuring that their image and public persona align with their music. They also provide consulting services on how to best position themselves in the marketplace.
  6. Recording Sessions: They provide opportunities for emerging artists to access professional recording studios and collaborate with experienced producers and musicians, which can be crucial for building a high-quality portfolio.

NMG’s approach is holistic, offering both creative and business support to artists, making them a comprehensive solution for musicians looking to develop their careers from the ground up.

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